I am not a designer.  But I’ve learned a lot about design, and I’ve grown to love it.

I’m probably your poster child left-brainer.  I went to Wharton and worked as a fund manager, managing investments for pension funds, central banks, foundations, and hedge funds.  I’ve also been writing software since I was eleven, and today, I’m responsible for the technology that runs Gracious Style.

“Designer” was simply never something I imagined myself to be.  Yet, over the last twelve years of working at Gracious Style, I’ve learned a lot about design.  This knowledge of design has opened up my eyes, and  I have a better appreciation of people and culture because of it.  It has also helped me in my other professional endeavors.  From software to real estate development, I can now see that success often hinges on better design.

I think — I know — that there are a lot more people like me out there.  We’re not professional designers, but we innately appreciate good design, even if it’s in the form of a well-crafted deal or a well-designed app.  We’d like to know more about design, but in that structured, top-down, ask-all-the-questions way of ours.

So today I’m starting a new series, “Design for the Analytically Minded,” to share with you how one finance/technology person learned design, what it’s taught him, and why it’s opened his eyes to the world.

– Si Chen